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How Does PlaceVine Work?
PlaceVine is an online information service that connects content producers with available integration opportunities to interested brand marketers. PlaceVine's easy-to-use web interface allows producers to post projects, list integration opportunities, browse interested brands, and connect directly to marketers. Similarly, marketers are able to post listings for products & services, search through projects, and reach out to producers. PlaceVine believes that every integration is unique and cannot be reduced to a "click-to-buy" transaction, consequently our service is meant to streamline and manage the process of connecting to wider universe of individuals, but is not intended to replace the intangible creativity and deal-making that is needed for successful integrations.
| Brands and Agencies | Content Producers | |
| PlaceVine is doing the hard work of attracting leading content producers across film, television, and the web, making our service the comprehensive way for brands and agencies to monitor and access brand integration and sponsorship opportunities. Our content producers include major film and television studios, world-class independent filmmakers, and top professional web video creators. | PlaceVine has attracted a wide variety of advertising agencies and brands, making PlaceVine the most efficient way for content producers to secure brand integrations (product placements) and sponsorships from relevant marketers and advertising agencies. Our service is free to production companies. | |
| Create Your Product Profile (Free Service) | Create Your Profile | |
| Create a listing for your brand (or clients) that includes information about the types of integration opportunities you seek. | Create your profile by describing your completed projects: embed trailers, list notable talent you have worked with, and awards that you have won, etc. Use your profile to establish your track record upfront. | |
| Receive Inquires from Producers (Free Service) | Add a New Project | |
| Producers will be able to view your Product Profile and contact you directly through PlaceVine's internal messaging service. Nearly all information you provide is optional, but the more information you share, the easier it will be for PlaceVine to provide you with relevant opportunities. | Provide detail on your project(s) to pique marketer interest. | |
| Subscribe to ProjectStream™ to Actively Monitor Brand Integration & Sponsorship Opportunities (Paid Service) | List, Publish, and Manage Your Project's Brand Integration & Sponsorship Opportunities | |
| ProjectStream allows you to actively monitor all of the brand integration and sponsorship opportunities in your product's category (i.e. food & beverage, automobile, etc.) and receive email updates as these opportunities are added to our service. | List each of your project's available brand integration and sponsorship opportunities and publish them to PlaceVine brands. Subscribers will automatically be alerted of your opportunities and can contact you directly to begin deal discussions. A range of project management tools allow you to keep track of marketer interest, deal status, and ongoing discussions. | |
| Browse or Search for Brand Integration & Sponsorship Opportunities (Paid Service) | Browse or Search for Products | |
| Browse available brand integration and sponsorship opportunities utilizing a variety of advanced search and filtering options. | In addition to publishing your brand integration and sponsorship opportunities to marketers, you can actively browse and search for suitable brands. Once you have found a brand, you can contact them directly using PlaceVine's internal messaging service. | |
| Evaluate Opportunities & Contact Content Producers | Receive PlaceVine Messages from Interested Marketers | |
| PlaceVine provides all of the information you need to initially evaluate a producer's project and their available integration and sponsorship opportunities. When you find an opportunity that suits your brand, simply contact the content producer directly using PlaceVine's internal messaging system. | Marketers will review your opportunities and respond through PlaceVine's messaging service with alerts and notifications sent directly to you via email. | |
| Complete Your Deal Offline | Complete Your Deal Offline | |
| PlaceVine is not a transactional platform. Compelling brand integration and sponsorship deals typically require close collaboration between the marketer and the content producer to get them right. As such, they are not "click-to-buy" transactions that can be completed online. Once you have made a connection on PlaceVine, we fully expect that you will finalize the details of your transaction offline. | PlaceVine is not a transactional platform. Compelling brand integration and sponsorship deals typically require close collaboration between the marketer and the content producer to get them right. As such, they are not "click-to-buy" transactions that can be completed online. Once you have made a connection on PlaceVine, we fully expect that you will finalize the details of your transaction offline. |