• Establish trust: Audiences choose films with actors and subjects to which they already relate. Placement associates your brand with emerging trends and tastemakers that are accepted by your demographic.
• Engage your demographic in a natural and unique way: Film offers an uncluttered environment with only a limited number of placements per film. The enormous variety of films enables you to reach specific demographics and audiences.
• Lower costs and greater impact: With a cost-per-impression (CPM) below most all forms of traditional broadcast advertising, placement can be highly effective in developing brand awareness. Syndication and rentals of film and TV content provide ongoing opportunities to see return on placement investments.
• Compete with global brands: Smaller brands with fewer resources can often benefit the most from product placement and can take chances on innovative content producers. Many producers will look to enhance character development through connection to younger, hip brands.
• Tap into new online opportunities: Some of the most cutting-edge film content today is being created by online-only broadcasters. These upstart "channels" have made very public their intention to utilize product placement to finance new productions.

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